Man, that production video feed took forever. As we ‘speak’ I’m uploading it to YouTube in order to embed it on our website. Unfortunately it’s only four minutes, but we have a minute-long version that we’re sitting on, to possibly be used later.
This week for production we’ll probably do the same, but be a lot less ambitious and shoot a lot less video in order to make it easier to edit and put through our process. I’d kinda like to apologize to you, our readers, because this took way longer than I thought it would, and that’s mainly my fault, due to procrastination and other things.
And now after I’ve finished the rest of my article it’s still not loaded….. God I hate this thing. I’m gonna call in Adriane Desiderio.
However, the thing I mean to talk about now is in our print edition, and that is the way we are changing the paper. In case you haven’t noticed, we changed our headline fonts for this last issue. It looks like it’s a hit with the readers because our papers are flying off of the stands.
For this we chose 3 different fonts: one serif, one sans serif, and one crazy one. The reason behind choosing these fonts is to brand our paper. We’re trying to make our paper look more professional and we felt the old fonts, or I should say font, weren’t doing it. Our paper looked rather amateurish for no real reason.
The reason we moved to three different fonts is it adds variety to our pages. The font help us show what the top story is, and it helps separate those stories out from other ones. This simple change is part of the overall redesign of our paper that has been taking place since last semester.
The reason we changed our paper last semester was because we figured out from the semester before that we only had one story above the fold line that was easily viewable for our readers. We changed it to throw as many pictures and stories above the fold line as we possibly could, and in our newest edition we have the starts of four stories and three pictures above the fold line.
This makes people pick up more papers because they see the pretty pictures, and our last semester proved this, as we were getting less of our papers back than before. Also last semester we had John Harrison design some new items in our paper, changing the look of the sections through the new items.
Now this semester we want to complete this redesign, and we’re phasing it in. It started with the headlines, and in this issue, we have new bylines, bylines that look professional and not bulky like the versions before, and in our next issue we will hopefully be changing something even more basic, so just compare issues 4 and 5 to see the difference.