Pop music has a new face and Kenna wants to make sure that each and every one of you damn well sees it.
Make Sure They See My the long awaited follow-up to Kenna’s critically acclaimed album New Sacred Cow continues to destroy barriers and blur the lines between genres. With influences ranging from, but not limited to electronic, hip hop and new wave, Kenna produces a sound that is hard to define.
Chad Hugo, who produced New Sacred Cow in its entirety, came back on board to handle production duties with long-time collaborator, Pharrell Williams. The team of Hugo and Williams, also known as the Neptunes, constructed some of the most infectious beats they have ever produced on this album.
The album starts off strong with upbeat electro-pop dance tunes such as “Daylight,” the synth-driven “Loose Wires”.
“Say Goodbye to Love,” one of two songs produced by Williams (the rest were handled by Hugo), has the capability to be a major dance floor hit and possibly the song to break Kenna into the mainstream.
“Out of Control (State of Emotion),” the album’s lead single may sound familiar to many fans. With a massive, powerful chorus enough to catch the ears of the people at Sony, the song has gained some publicity by being featured on a PSP commercial.
U2, the band Kenna cites as his biggest musical influence is clearly present in “Baptized in Blacklight”. Radiohead’s influence is also evident in “Better Wise Up,” as he explores with droned-out vocals reminiscent of Thom Yorke.
Other highlights of the record include “Sun Red Sky Blue” and “Phantom Always,” a track in which Justin Timberlake provides additional background vocals.
In short, Kenna has found the perfect balance to satisfy both mainstream and underground fans. With an album full of potential radio hits, Make Sure They See My Face could possibly elevate Kenna to mainstream status. But with artists like Britney Spears still topping the charts, maybe the mainstream isn’t ready for intelligent pop music to be heard.