The Boston based internet sensation brand, Johnny Cupcakes, releases a new lineup revolving around the spooky holiday next week. Featuring legends such as Chucky, Jason, Freddy Krueger and Stay Puft Marshallow Man, the brand makes playful fun of these stars through their new tees for Halloween. In limited production, pick the character that haunted your dreams as a child

Breaking out the checkbook, infamous Diddy of Bad Boy makes a purchase of his own – in this case the brand Enyce.

“[I’m going to] take Enyce and do what I do with music, as the king of the remix: remix this brand into a hit,” Diddy said in an interview with Vibe magazine. Long forgotten as good-looking clothing, it’ll be interesting to see what the new lineups will look like under new ownership.

Lastly, The Hundreds releases an Easter-colored theme on their new “Soft Adam” hats, which feature a new softer (duh!) material than the standard 59Fifty caps. Made of a foamy, lightweight material, flagship stores in both LA and SF should carry your size. Different use of materials in the industry is not new, but expects a barrage of copycats with a huge brand like The Hundreds leading the way.